You searched for: "*"

The results has been filter on Authors containing Gillian Rice.
ANA has found 2 results for you, in 236 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Forecasters, marketing researchers and marketing managers

Marketing researchers and marketing managers should get closer to the experts in forecasting and scenario planning. We present a review of the key issues in successfully implementing forecasts in an organization, with specific reference to...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gillian Rice, Essam Mahmoud
September 1, 1997
×

Citation

Rice and Mahmoud (1997a, September 01). Forecasters, marketing researchers and marketing managers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/forecasters-marketing-researchers-and-marketing-managers-


Research papers

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Erdener Kaynak, Gillian Rice
June 15, 1987
×

Citation

Kaynak and Rice (1987a, June 15). Data gathering and forecasting difficulties in the developing countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/data-gathering-and-forecasting-difficulties-in-the-developing-countries